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Golf club research gets underway
21st February 2014

Golf club research gets underway

All golf clubs in the country have been invited to take part in biennial England Golf research which will help to grow the game.

The 2014 Golf Club Membership Questionnaire has been sent to all clubs in England and the results will provide a picture of what is happening within the sport, as well as highlighting trends, key themes and examples of best practice.

It will help support the forthcoming England Golf Strategic Plan, which sets out to inspire people of all ages to make golf a part of their life and aims to reverse the trend of declining club membership.

The research is being carried out by SPORTS MARKETING SURVEYS INC on behalf of England Golf. The biennial questionnaire can be completed online, or returned by post, and all clubs which submit their response by 31 March 2014 will be entered into a prize draw to win one of three Apple iPad minis.

A national results booklet, collating all the data, will be produced later in the year, together with individual county breakdowns.

Richard Flint, England Golf's Club Services and Development Director, commented: "The results of this survey will help us support golf clubs in the most effective way and to ensure that any future resources and programmes that are developed focus on creating a healthy and successful sport."

Since the first survey was distributed in 2002 the research has helped England Golf to identify significant changes and challenges facing clubs and to direct finances and resources.

For example, the 2012 survey identified golf clubs which had experienced an increase in membership in the previous two years, despite an overall drop nationwide. As a result, England Golf commissioned SPORTS MARKETING SURVEYS INC to research the successful methods adopted by these clubs and to share best practice.

The results showed that all the clubs placed emphasis on flexible membership packages, friendliness and low-cost opportunities to get into golf. The report, Membership Recruitment & Retention: Key themes for implementation, can be viewed by clicking here.

Golf clubs can complete the 2014 questionnaire by clicking here.

Notes for Readers:-
England Golf is the governing body for amateur golf in England.
England Golf was formed on 1st January 2012 following the merger of the English Golf Union Ltd. and the English Women's Golf Association and is one of the largest sports governing bodies in England looking after the interests of over 1,900 golf clubs and 770,000 men and women club members.

Responsible for the training of the country's top amateur golfers, England Golf also organises all the major English amateur championships. England Golf works to actively encourage new golfers and increase the continued interest and participation in golf through its golf development initiative 'Get into Golf'.

England Golf is a member of The England Golf Partnership (EGP) together with the PGA and supported by the Golf Foundation and Sport England. Their Whole Sport Plan for golf identifies how England will achieve its vision of becoming 'The Leading Golf Nation in the World by 2020' from grass roots right through to elite level.

Web: www.englandgolf.org
Follow us on Twitter: www.twitter.com/EnglandGolf
Facebook: www.facebook.com/EnglandGolf

 




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