TAYLORMADE ADIDAS GOLF & CHRYSLER TEAM UP FOR 2001 CHRYSLER GOLF CHALLENGE

Building on the success of last years inaugural Chrysler Golf Challenge,
TaylorMade adidas Golf, PA Golf and Chrysler UK have joined forces to host
the tournament again this year.

The competition gets under way this spring and aims to involve as many local
clubs as possible through links to the nation-wide network of nearly 100
Chrysler and Jeep dealerships.

Stage one of the Challenge involves a series of Chrysler Medal Days at local
golf clubs, hosted by Chrysler and Jeep dealers.

Stage two will see the first, second, third and fourth placed players from
each Medal Day Competition form a team to go forward to a series of regional
finals, to be played at ten prestigious venues across the UK between June
and September.

The venues are as follows:
13th June Kingswood, Surrey
19th June Kings Hill, Kent
21st June Portal, Cheshire
25th June Ladybank, Fife
12th July Marriott, Manchester
12th Sept Newark, Lincolnshire
19th Sept Bowood, Wiltshire
26th Sept Pannal, Harrogate

The winning team from each regional final will then go through to the Grand
Final, which will be held at Turnberry on 16th October.

Simon Elliott, Director of Chrysler and Jeep in the UK, launched The 2001
Chrysler Golf Challenge when he handed over the keys for two Chrysler
Voyagers to Mark Richardson, European Trade Activities Manager of TaylorMade
adidas Golf. The Voyagers will be used to promote the tournament and will
also support the Taylor Made adidas Golf Demo' Tour which gives consumers
the opportunity to try out the brand new 300 Series product range.

Simon said: "We had a great event in 2000 with TaylorMade Golf. It was our
first venture into golf and we got such an enthusiastic response that I had
no hesitation in building on our relationship with both TaylorMade and PA
Golf, through Andrew Murray, Sky TV presenter and winner of the European
Open in 1989."

Mark Richardson added: "It's a great partnership which worked very well for
both companies last year. The TaylorMade adidas Golf Demo Tour ensures that
we can place our hugely successful 300 Series metalwoods and irons into the
hands of golfers from as far apart as Inverness down to Exeter and the
Voyagers prove the ideal vehicles to enable us to do that."

Golfers who would like to take part in The 2001 Chrysler Golf Challenge
should contact their local Chrysler and Jeep dealership. All players must
have a valid handicap certificate.

For further information on the TaylorMade adidas Demo Tour 2001 golfers
should call 0800 389 4292 or visit www.taylormadegolf.com